Multimedia and web designers develop and prepare information for digital publication with particular emphasis on clarity of communication and the matching of information styles to audience requirements.
The information they deal with not only requires a sound understanding of text based communication but also requires them to skillfully use the communication properties of symbols, colours, pictures, animation, video and sound.
They prepare concept layouts and mock-ups to discuss project details with clients. They prepare or subcontract diagrams, illustrations and photography. They resolve all communication elements into a final format to suit the required digital media.
Digital designers often work as part of a project development team. While other specialists such as copywriters, photographers, illustrators, sound recordists, composers and animators are preparing specific elements of the production the multimedia designer or web designer may be working on the overall presentation of the production, the layout of each page or section and the navigation methodology that will enable the user to access the digital publication.
The immense volume of visual material produced to support both commercial and cultural purposes means that the areas of employment open to digital designers are very broad. There are many opportunities for employment within companies that have constant digital requirements as well as great scope for self employment selling services to businesses and organisations with only occasional needs.
ANZSCO (2006) occupation code 232413 Multimedia Designer and 232414 Web Designer
What you’ll study
- Design Theory & Practice
- Communication Skills
- Design History
- Illustration & PhotographyComputer Aided Graphic Design
- Digital MediaBusiness Management
Where you’ll work
- Advertising Agencies
- Public Relations Firms
- Design Consultancies
- Government & Business Promotion Departments
- Web Design
- Digital Production Companies
- Manufacturer’s Promotion Department
- Self Employment
Other areas you’ll find work
- Television Studios
- Computer Games Development
- Exhibition & Display